Account-based marketing

• HubSpot, Lead Forensics, LinkedIn Sales Navigator, Semrush

Advertising platforms

• AdRoll, Facebook for Business, HubSpot, LinkedIn Ad Manager, Reddit for Business, Twitter/X Ads

AI

• ChatGPT, Copilot, Dall-E, Gemini, HubSpot, Midjourney

​Analytics and reporting

• Google Analytics, Google Tag Manager, HubSpot Reporting, Lead Forensics, MonsterInsights, Pendo, Semrush, Whatagraph

Communications

• Google Workspace, Microsoft Teams, Slack, Zoom

Content Marketing​

• Bitly, FlippingBook, Google Analytics, Issuu, Riverside.fm, Scoop.it, Semrush

Content Management​

• Bynder, Box, LiveLink (OpenText Content Server), SharePoint, Sitecore, Stellent (Oracle), WordPress

CRM

• HubSpot, Salesforce, Zoho

CRO

• ActiveCampaign, HubSpot, Instapage, Mailchimp

Demand Generation​

• HubSpot, SalesForce

Design

• Canva

Documentation

• Confluence, Notion, RoboHelp, SharePoint

E-Commerce

• Shopify, WooCommerce

Email marketing

• Constant Contact, HubSpot, iContact, Keap, Mailchimp, Pardot, Smartlead, Zoho

Event management

• Eventbrite, Slido

Hosting/Domain registration​

• GoDaddy, Whois, WPEngine

Media monitoring/PR

• Cision, Google Alerts, Hootsuite, Meltwater, Semrush

Miscellaneous

• Beaconstac, Bynder, Calendly, Coveo, Gradient Synthesize, Grammarly, ServiceNow, Zapier

Optimization & Testing

• Ahrefs, Google PageSpeed Insights, Figma, Hotjar, Moz, Semrush, Unbounce

Project & Task Management

• ClickUp, Jira, Notion, SharePoint, Trello

SEO

• Ahrefs, Bing Webmaster Tools, Google My Business, Google Search Console, Google Trends, Moz, Screaming Frog, Semrush, Siteimprove, Ubersuggest, Vendasta, Yoast

Social media management

• Facebook, Hootsuite, HubSpot, Instagram, LinkedIn, Loomly, Reddit, Sprout Social, TikTok, Twitter/X, Zoho

Surveys/Voice of Customer​

• Polly, SurveyMonkey, Typeform, Verint

UX testing

• Hotjar, Loop11, Userbrain

Video management

• Canva, Loom, Vimeo, Wistia, YouTube

Web platforms

• Duda, HubSpot, Shopify, Sitecore, SquareSpace, Wix, WordPress